Kevin Surace: Rethinking A Basic Building Material

Kevin Surace and his company Serious Materials have rethought a very basic building material - drywall. Hugely energy intensive to make, Surace took the concept back to step one and rethought sheetrock from the ground up. The result is called - EcoRock.

Check out this recent video from TEDTalks, and see what happens when a little thought and innovation are applied to something we take for granted. It’s more interesting than it sounds. Really.

Click to view the video…
——————————————————————

What is ThoughtOffice?

ThoughtOffice idea-generating and problem solving software based on IdeaFisher. Used by coaches, consultants, CEOs, bestselling authors and award winning copywriters. The process is simple:

1) Asking questions opens the mind, exposing problems and opportunities. ThoughtOffice provides 16 ExpertTopic Modules, each loaded with 250 to 2,200 questions developed by MBAs, PhDs and Domain Experts. Centuries of creative intelligence.

2) Think Laterally. A word from your questions will drive up to 9,322,571 associations that generate “thought particles”: key elements of your solutions and ideas.

3) Organize your Thought Particles to improve the clarity of your idea. Embellish with images, links, your brand and copyright notice. Then Print, Present and Share. Move from Creativity to Productivity.

IdeaFisher helped you master Lateral Thinking. ThoughtOffice is the Next Generation, like IdeaFisher on Steroids.